Table of Contents
When you think of Disney, you probably immediately recognize the swooped “D” in their typography. Disney is an incredible example of branding that has won the public for over 100 years. You don’t need to open a theme park, but having visual triggers programmed into your brand identity is a winning strategy. Here’s a few tips that work for businesses of all sizes. Don’t forget, I offer brand strategy services here at the Local SEO Witch if you’d like a human touch to help boost your brand.
Your Brand Logo
In magick we make sigils to serve as a small quick visual concept of a larger goal or working. Logos are exactly that. With a small image including your brand name, symbols and colors, you can make a powerful impression that sticks with your audience.
Brand Typography
Are you clean and reliable? Are you creative and colorful? The way your text appears in sales sheets, on your website, or in brochures can help your customers learn about your brand’s unique personality. I always recommend clean, minimalistic fonts for brands that should appear reliable and serif fonts for brands that should appear fun and imaginative. You can find some free and especially different styles on Google Fonts.
Color Schemes | Brand Identity
Countless studies on color psychology make it abundantly clear that colors impact how we feel and, therefore, affect our actions. Choosing the right color scheme for your brand can help you stand out, be remembered, and, believe it or not, impact whether customers will buy from you.
Your Brand Voice
Every brand has it’s own personality and way of speaking. I myself love to incorporate my passion for witchcraft and show how it relates to digital strategy in my writing. The way you speak and write in your content will cast aside the customers that aren’t right for you, and speak perfectly for customers that are. Knowing your audience is crucial when it comes to developing your brand voice, so make sure you’re staying up on your analytics to see who your top demographics are.
Create a Brand Board
Now that you’ve established the other visual and messaging aspects of your brand, how will you make sure that you stay consistent? Creating a brand or mood board can help keep all of the important aspects of your brand organized and accessible. Use free tools like Pinterest to make collages full of images that match your unique brand personality, and keep track of all of your hex numbers to make sure the exact colors in your color scheme are represented in your designs.
Need Help Designing and Promoting your Brand Identity?
As a business owner you have enough on your plate. Let me create a complete brand strategy and your perfect brand book to showcase everything your brand is. Fill out the form below to get started, and thanks for reading!