Does it ever cease to amaze you how quickly the holiday season sneaks up on you? For a small business with a great digital strategy, you’re in for some of the year’s best sales! But what if you’re just starting out and have to compete with the big dogs? Here are a few things that might help.
Make Sure Your eCommerce Website is SEO Optmized
Online shopping since 2020 has exploded, and more huge platforms are taking advantage of the opportunity to make sales. One of those platforms is the big boss Google. Make sure your product descriptions, metadata, and structured data is set up for search engine optimization. Make sure your products are organized by category, and make sure you take advantage of opportunities to link out within your product content.
Focus on Your Niche
With millions of other eCommerce websites and more being added daily, it’s not enough to just show up. Take some time to set up a brainstorming session so you can use your branding strategy to your advantage and show why you’re different from your competitors.
Build an FAQ Page
We’re all a little more skeptical these days. One of the best strategies to ease that discomfort and help customers ease buyers remore is to offer answers to their questions before they get a chance to ask.
Use the “People also ask” section on google for ideas of what customers run into when shopping around for products like yours.
Get Product Reviews
The best way to build trust is to let your customers speak up. Stats show 98% of online shoppers will check reviews before making a purchase. As part of your email workflow, ask your customers for reviews as soon as their order arrives. Set up a booster for anyone who missed it to get a second chance.
Don’t forget to check out my guide on getting more google reviews so you can take advantage of the free publicity.
List Products on your Local Business Profile
Giving more opportunities for your products to be found on the web isn’t just good for business, it’s good for SEO. Listing your products on your google business profile gives customers more opportunities to shop as well as gives google more shopping results to recommend to users. It’s a win win.
Experiment with Email Marketing
Cultivate an email list of happy customers, and let them be the first to hear about discounts and upcoming sales. Reward new subscribers with product discounts to encourage them to sign up.
Google Merchant Center Brings the Sparkle
If you sell products directly to customers, you’ve got to take advantage of Google Merchant Center. This is yet another free tool that helps drive more sales to your products while providing valuable insights on your traffic that you can learn from and apply.
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Focus on making your customers happy, I’ll focus on making sure they find you and love what they see.