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Local SEO: What is a Local Directory?
In the SEO world, you’ll hear us talk a lot about backlinks. In the most non-technical terms, this just means other websites include links to your website, which can help drive more traffic. As a local business, you can benefit just as much as a Fortune 500 company if you can secure digital referrals from reputable sites. With local directories, you can often get specific traffic from customers specifically looking for a business in their area, instead of an amazon link.
Best Practices | Local Directories
Unfortunately, not all directories and links are trustworthy. Tools like SEMRUSH can help you analyze your backlink profile more thoroughly, but follow Google’s guidelines for spam links to avoid sending yourself unwanted digital attention.
Make sure any referrals are “DoFollows” if you hope to get the most link juice for your time. But without further ado, if you’re only focusing on local traffic for your website. Check out these 3 free directories that you MUST sign up for!
Google Business Profiles
If you’re a local business, this will be one of the first places your business can turn up online. Any client searching based on services “near me” or in a specific location will be directed to local recommendations on google first. You can also let customers call you directly, shop for your products, or include a booking link for your services all in one spot. If you can optimize your profile with updated pictures, reviews, and current updates, you’ll have a better chance of ranking higher than other businesses in your area. Plus it’s free to sign up!
Chamber of Commerce
No matter where you live, your city has a chamber of commerce. Not only will they list your business on their high authority website, they’ll connect you to local resources and promotional opportunities for businesses. It’s a win-win for your city and your business.
Groupon and Other Local Coupon Sites
If you have products or services to sell, you can provide customers with an opportunity to try them out at a lower price. what’s even better is if you don’t sell to customers, links to your website will get seen by lots of other website owners, and you’ll get the opportunity to get even more backlinks without even trying.
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You’ve got enough on your plate. I’m happy to take the magick out of SEO for your local business.