Our first in a series of case studies from clients that we’ve seen grow and thrive with a little Local SEO Magic. It’s been an honor working with John Comunale to let the city of Akron get to know the mastermind behind the quirky metal sculptures, signs, and restored beautiful metal antiques around town, and around the globe. Here’s what we did.
The Redesign/On Page SEO
John wanted his art to be the center piece of the website. He’d worked with SEO web designers in the past and was worried that the wordiness that goes into the look from an SEO optimized website. So magically, we found a compromise. Toggles so readers could access the content if they wanted, without taking away from the art. This way, I can ensure his messaging is good for his customers and for search engines without sacrificing his vision.
Google Business Profile Optimization
We claimed and optimized John’s Google Business Profile as a another way to help showcase his talents. We used keywords that matched his services and made sure they were featured in his categories, products, and description. Every week we would feature one of his many incredible art pieces so Akron locals could put an artist name to the art they pass every day.
Local Image Optimization
Each of John’s images was already high quality, but they weren’t properly optimized for keyword images. We renamed files and added alt text for accessibility and his pieces started showing up quickly!
Off Page Local SEO
We worked on finding the right local directories to share his website, including general city focused, to service focused.
The Results
#2 in Local Search Results for the keyword “metal sculptor”
#2 in Organic Results for “Antique metal restoration Akron”
118% percent increase in impressions within the first month
Why I do Local SEO
In my career I’ve had the privilege of working with large software companies, retail organizations, hospitals, manufacturers, law firms, and most likely any other industry you can think of, but local business owners are my passion.
People that wake up in the morning inspired by a mission all their own. You guys get me fired up, and I want to help.